Psychological antecedents of institution-based consumer trust in e-retailing

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Psychological antecedents of institution-based consumer trust in e-retailing

Whereas many research studies have focused on website features triggering consumer trust in eretailing, so far no study has attempted to identify all psychological antecedents of trust, i.e. what exactly “happens” in the consumer’s mind before or while the person decides to trust e-retailing. In contrast to other papers on the antecedents of trusting beliefs in specific e-retailing stores, this...

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ژورنال

عنوان ژورنال: Information & Management

سال: 2004

ISSN: 0378-7206

DOI: 10.1016/j.im.2003.12.009